Firenze VS The World

Children often fancy far-fetched comparisons: which is stronger, an elephant or a whale? Which is uglier, a brontosaurus or a rhino? Who is older, Noah or my daddy? Riverboom, taking inspiration from Voltaire’s Candide, loves spontaneous comparisons. Which monument is more impressive, Santa Croce’s Basilica in Florence or the Great Iceberg of Ilulissat in the Arctic? What is more necessary, a keyring with Michelangelo’s David or a Mao Chinese lighter? What is more devastating, an invasion of tourist buses or of American Humvees?

Welcome to Riverboom’s evident and marvellous universe.

“Florence vs The World” is a visual confrontation between Florentine clichés and those from the rest of the world. It is a battle of visual identities, with an indomitable craving for encyclopaedic classification.

The artistic project “Florence vs The World” was born within the ambit of the Florentine May events curated by Valentina Gensini and was introduced for the first time on April 30th, 2011, on the occasion of the White Night in Florence, as a projection on the legendary façade of Santo Spirito’s Church. Then, it developed into an exhibition of 700 advertising spaces, spread around the Tuscan city, on which the greatest en plain air photographic display ever realised in Italy was set, instead of the usual billpostings. Soon, a book and an iPad/ iPhone app will be released.

 

www.riverboom.com


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  • FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

  • FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

  • FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

    FIRENZE VERSUS THE WORLD

  • MONUMENT

    MONUMENT

    MONUMENT

  • MONUMENT

    MONUMENT

    MONUMENT

  • CONCERT

    CONCERT

    CONCERT

  • CONCERT

    CONCERT

    CONCERT

  • TATTOO

    TATTOO

    TATTOO

  • TATTOO

    TATTOO

    TATTOO

  • ICON

    ICON

    ICON

  • ICON

    ICON

    ICON

  • INVADER

    INVADER

    INVADER

  • INVADER

    INVADER

    INVADER

  • TOTEM

    TOTEM

    TOTEM

  • TOTEM

    TOTEM

    TOTEM

  • SACRED

    SACRED

    SACRED

  • SACRED

    SACRED

    SACRED

  • FLYING BEAUTY

    FLYING BEAUTY

    FLYING BEAUTY

  • FLYING BEAUTY

    FLYING BEAUTY

    FLYING BEAUTY

  • POLICE

    POLICE

    POLICE

  • POLICE

    POLICE

    POLICE

  • PANORAMA

    PANORAMA

    PANORAMA

  • PANORAMA

    PANORAMA

    PANORAMA

  • BRUTE

    BRUTE

    BRUTE

  • BRUTE

    BRUTE

    BRUTE

  • COLOUR

    COLOUR

    COLOUR

  • COLOUR

    COLOUR

    COLOUR

  • BANG

    BANG

    BANG

  • BANG

    BANG

    BANG

  • MISS UNIVERSE

    MISS UNIVERSE

    MISS UNIVERSE

  • MISS UNIVERSE

    MISS UNIVERSE

    MISS UNIVERSE

  • SPRINT

    SPRINT

    SPRINT

  • SPRINT

    SPRINT

    SPRINT

  • TOY CAR

    TOY CAR

    TOY CAR

  • TOY CAR

    TOY CAR

    TOY CAR

  • GOLDEN EYE

    GOLDEN EYE

    GOLDEN EYE

  • GOLDEN EYE

    GOLDEN EYE

    GOLDEN EYE